The Ashdod city guides are part of Ashdod Tourism’s brand design.
The graphic language chosen for the maps was inspired by the geography and symmetry of the city. Included in this project are a total of nine maps: one general map, one focusing on the cultural center of Ashdod and seven other maps for different routes along the city. Each city guide has its own characteristic color, taken from the color palette of Ashdod Tourism’s brand identity. Together, the city guides create a vast spectrum of cultural and historical landmarks along other many attractions the city offer.
In addition, a folder was designed to display all the city guides together in a way which creates a color gradient.
This project was created during my employment at studio Shai Hayoun.
Méditéranée is an international festival of music, film, art and flavors of the mediterranean, taking place at city of Ashdod.
Included in this project are a program, a mini program, different types of signage, ads and more. The inspiration behind the brand’s logo and graphic language were the shapes and structure of flags along the mediterranean shore. This year we sought to replace the usage of flags along the brand. Inspired by patterns of ethnic textile, flooring and architecture, we created eight fundamental shapes used in different manners to achieve a mediterranean style.
Each section of the festival has its own characteristic identity. Each musical performance was designed to best suit its identity and vibe.
This project was created during my employment at studio Shai Hayoun.
Vitrum is a one stop shop for smart home systems and smart switches. The brand reached out to us in order to create a website that will appeal to both professional and consumer markets.
This project was created during my employment at studio Shai Hayoun.
Elemento is a boutique design store established by Yossi Goldberg. This one of a kind store, located in Old Jaffa, offers a variety of items such as furnitures, textile and home decor products, design books and more.
Yossi reached out to us in order to redesign the store’s website. Creating a minimalistic design while maintaining each product’s unique personality was the main goal of this project.
This project was created during my employment at studio Shai Hayoun.
Méditéranée is an international festival of music, film, art and flavors of the mediterranean, taking place at city of Ashdod.
Included in this project are a program, a mini program, different types of signage, ads and more. The inspiration behind the brand’s logo and graphic language were the shapes and structure of flags along the mediterranean shore.
Each section of the festival has its own characteristic identity. Each musical performance was designed to best suit its identity and vibe.
This project was created during my employment at studio Shai Hayoun.
Meringue is a Hebrew display font. It was named "Meringue" because of its resemblance to the shape of meringue kisses. The font contains a full set of Hebrew glyphs, including punctuation marks and special ligatures. It is available in two different styles: Meringue classic and Meringue fluffy.
This project was created and submitted as my final project at Shenkar College of Engineering & Design.
Omniq is a startup company specializing in security cameras. In addition to wireless security cameras, the company offers a variety of data analyzing interfaces tailor made for each customer’s needs.
The behavior and appearance of a camera’s aperture was the main inspiration for the brand’s logo and graphic language.
This project was created during my employment at studio T&D.
Okiya is an urban boutique hotel specializing in spa services. The hotel offers a variety of spa services such as Onsen treatments alongside different types of modern massage treatments. The Japanese city landscape and its culture served as an inspiration for the logo and graphic language of the brand.
This project was created during my bachelor's degree at Shenkar College of Engineering & Design.
Black is a custom made charcoal, designed especially for artists. The product is meant to be sold in boutiques and is relatively expensive. Each form of charcoal is molded differently for a different purpose derived from the shapes and textures it creates - and is named after an art movement.
Upon arrival, the customer receives a tablet with a short questionnaire designed to match their needs and personality - in order to match the shape of charcoal best suited for them. After the customer receives the results, they can head to the cashier and get their custom made charcoal, wrapped specially for them.
This project was created during my bachelor's degree at Shenkar College of Engineering & Design.
Oliva (olive in latin) is a skin care product, made of 100% natural ingredients. The product is meant to be sold in boutiques and is relatively expensive. The concept behind the packaging is derived from the field of botany in general and the structure of a leaf in particular.
While trying to convey the sense of a leaf without actually creating one, I decided to focus on the way a leaf behaves and its main vein. Glass was chosen as the main material, while using paper for the rest of the package, due to its specific gravity, lightness and structure.
This project was created during my bachelor's degree at Shenkar College of Engineering & Design.
This project combines logotype and logo design inspired by graffiti art. The final logo was designed for a fictitious concert venue, which required three different types of posters that present the shows held throughout the year.
This project was created during my bachelor's degree at Shenkar College of Engineering & Design.
A branding for a fictitious amateur photography festival. The brand was given the name Talking Walls and the vibe was fun for the whole family. The project includes three types of signs: a video clip, a brochure and a website.
This project was created during my bachelor's degree at Shenkar College of Engineering & Design.
Pointe is a Hebrew display font inspired by Bodoni. It was named "Pointe!" because of its resemblance to the shape of a ballerina’s foot. The font contains a full set of Hebrew glyphs, including punctuation marks and special ligatures. It is available in three different styles: thin, regular and bold.
This project was created during my bachelor's degree at Shenkar College of Engineering & Design.
