Ella Elimelech


Black is a custom made charcoal, designed especially for artists. The product is sold in boutiques of the manufacturing company only and is relatively expensive. Each shape of charcoal is shaped differently for different purposes and is named after an art movement derived from the shapes it creates.

The forms of the charcoal are derived from different needs the artist has while painting, for instant drawing thin lines, filling surfaces, etc. Each customer receives a tablet with a short questionnaire designed to match his/her needs and personality in order to match the shape of charcoal best suited for him/her. After the customer gets the results, he/she can head to the cashier and get their custom made charcoal, wrapped especially for them.