The Ashdod city guides are part of Ashdod Tourism’s brand design.
The graphic language chosen for the maps was inspired by the geography and symmetry of the city. Included in this project are a total of nine maps: one general map, one focusing on the cultural center of Ashdod and seven other maps for different routes along the city. Each city guide has its own characteristic color, taken from the color palette of Ashdod Tourism’s brand identity. Together, the city guides create a vast spectrum of cultural and historical landmarks along other many attractions the city offer.
In addition, a folder was designed to display all the city guides together in a way which creates a color gradient.
This project was created during my employment at studio Shai Hayoun.